Aldi sees record festive sales

Sales at supermarket chain Aldi’s UK and Ireland business grew by over 26 per cent during December 2022 and reached £1.4 billion, resulting in record sales.

The supermarket attributed the growth to the football world cup and an increased number of people spending the festive season together after the Covid pandemic.

The world cup boosted sales of snacks such as crisps and nuts, which were up over 40 per cent. Sales of desserts roes by 30 per cent and consumers purchased 50 per cent more fresh cheese.

Aldi said customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of sprouts in the weeks leading up to Christmas.

Commenting on the news Giles Hurley, chief executive of Aldi UK and Ireland, said: “This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years.”

He added: “I’m immensely proud of our amazing colleagues who once again went above and beyond to deliver an amazing Christmas for our customers.”

    Share Story:

Recent Stories


Supermicro and NVIDIA’s AI Solution for Retailers
To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Advertisement